Mam crafts the branding for DAYBUYDAY, a concept store specialized in stationeries and office accessories. Our playful, youthful, colourful designs attract all students, offering them daily freshness and entertainment that come with DAYBUYDAY’s products.

DAYBUYDAY, the name coming from Mam’s creativity, is a mash-up of “day by day” and “buying/shopping”. Through the tagline “Take Me with You”, Mam announces that DAYBUYDAY will always bring excitement to their customers, making their study/work sessions less boring or burdensome.

Mam’s concept is cutely and lively represented through the hand-drawn images of the bunny-kitty pair of friends who go shopping regularly at DAYBUYDAY. The images are used as the store’s logo, mascots and patterns. Our team choses navy and hot pink as main colours, along with other vibrant, playful tones to create a quirky and eye-catching palette for DAYBUYDAY.

Mam designs the printed materials, graphics for the merchandises and youthful promoting visuals for DAYBUYDAY