Mam introduces the cool and satisfying experience of enjoying ice cream through our branding project for Glacify. The creative logo and its accompanying artwork designed by Mam tells the soulful fulfillment and indulgence of every icy, tasty bite.

Since the brand’s name is a portmanteau of “glacier” and “satisfy”, Mam’s inspiration is fresh, smooth and full of joy. Our team creates a wordmark logo with flowing curves mimicking the texture of high-quality gelato for Glacify. The accompanying artwork features an ice cream scooping spoon, a playful and inviting visual cue.

Mam creates a simple yet fresh and inviting branding package for Glacify. The colour palette combines pastel shades of mint green and a shocking pink to balance the coolness of ice cream and the “hot” temptation of Glacify’s products.

Mam designs the packaging, the printed materials as well as eye-catching key visuals for Glacify’s promotional campaign.