Mầm launches a special campaign in partnership with Gourmet Market, Thailand’s premiere supermarket chain. The campaign introduced Lychee Bear – a mascot to communicate to local shoppers distinctive features of Vietnamese lychee.

Transforming basics into gourmet delights, Mầm created a set of stickers featuring Lychee Bear – a mascot designed with unique emotional expressions; each highlights distinctive feature of Vietnamese lychee. This is a fun way experience lychee for all.

A pioneering experience empowered by branding and marketing. Inviting local shoppers to explore distinctive features of Vietnamese lychee, from online to offline platform.