Following the serenade of the waves, Mam creates the branding package for Searenade—a modern, elegant aquarium. The result is tranquil, relaxing yet lively designs which will captivate the attention of the public.

Mam combines “sea” and “serenade” to create the name Searenade for this aquarium. Drawing inspiration from the serenades which are typically calm and light, and the summer days by the graceful sea, Mam chooses the tagline “The grace within the current” to best represent Searenade.

Mam incorporates the various S shapes of fishes’ fins and their couple dance to create the graceful logo for Searenade. Our team creates the representing patterns from the stripes on tropical fishes and the ocean current map. The overall colour palette is a harmony of summer and coastal shades which refresh and invite people to explore the aquarium.

Aside from the logo, Mam designs printed materials (tickets, pamphlets…), merchandise and immersive key visuals.

Aside from the logo, Mam designs printed materials (tickets, pamphlets…), merchandise and immersive key visuals.