Mam aspires to transform customers’ purchase experience with farm products from Sporesynth—a store specialized in mushroom products developed with new technologies. Through clean, lab-inspired graphic elements, Mam gives Sporesynth an unique and high-tech look.

In combining the words “spore” and “synthesis”, Mam creates the name Sporesynth for this high-tech mushroom store. Our team researches the image of mushrooms and draws inspiration from the labs where the products are developed by scientists to give Sporesynth a personality that combines chemistry, biology and humanity.

Mam creates an unique, unconventional visual language to represent Sporesynth’s innovative spirit and transform customers’ experience. The logo and wordmark take the form of mushroom’s cell and strands, and the signature graphic pattern is inspired by their porous structure. The colour palette consists of cool grays and technical blue, granting Sporesynth a high-tech, lab-like impression.

Mam designs Sporesynth printed and online media, as well as collaterals and promotional key visuals.